Legal Agreement

Terms & Conditions

Effective Date: October 2026

Consent To Be Contacted

By providing your phone number or email address and submitting an application on our website, you consent to be contacted by electronic means, including phone calls and emails, by ATSF&P INC regarding performance coaching, schedule confirmations, account notifications, and requested services.

SMS consent is obtained only when you voluntarily select the applicable SMS consent checkbox on our form. By voluntarily selecting the applicable SMS consent checkbox on our form, you consent to receive the type of SMS communications described next to that checkbox from ATSF&P INC. Transactional and marketing SMS consent are collected separately. Marketing SMS consent is optional and is not a condition of purchase.

Providing electronic consent is voluntary and is not a required condition of purchasing any coaching services. You may withdraw your consent at any time by following the opt-out instructions detailed below.

Coaching Services Disclaimer

ATSF&P INC provides physical performance coaching, endurance fitness protocols, and educational information. Content, recommendations, and programs provided by ATSF&P INC and Joshua Lane are NOT medical advice, diagnosis, or treatment.

Services and content are not intended to diagnose, treat, cure, or prevent any disease, injury, or medical condition, and are not a substitute for advice from a qualified, licensed medical provider. Always consult a licensed physician or healthcare professional before initiating any strenuous exercise program, dietary changes, or physical conditioning protocol. Individual athletic results vary depending on effort, baseline health, and compliance.

General Terms of Service

These Terms of Service constitute a legally binding agreement between you and ATSF&P INC. By accessing or using our website and coaching programs, you agree to be bound by these terms.

Proprietary Property & Intellectual Rights: All content, workout designs, methodologies, coaching guides, text, graphic logos, and software used on our website are the proprietary intellectual property of ATSF&P INC and protected by trademark and copyright laws. Unauthorized reproduction, resale, or distribution of coaching materials is strictly prohibited.

Governing Law & Jurisdiction: These Terms shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles. Operating regions include the USA and Canada.

SMS Program Terms

Program Description: ATSF&P INC offers text message communication programs providing coaching session reminders, training schedule updates, and administrative alerts. SMS messages may include both transactional communications (inquiries, appointments, coaching services, account updates, reminders) and marketing communications (coaching information, program updates, promotions, and special offers). Message frequency may vary.

Opt-Out Instructions: You can cancel the SMS service at any time. Just reply STOP to any text message received. After you send the SMS message STOP to us, we will send you an SMS confirmation that you have been unsubscribed. After this, you will no longer receive SMS messages from us. To rejoin, simply opt in again via our website form.

Message & Data Rates: Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies based on your coaching activity.

Support Contact: If you are experiencing issues with the messaging program, reply with the keyword HELP for more assistance, or contact us directly at josh@ironlanecoaching.com.

Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.

Age Restriction: You must be 18 years of age or older to participate in the SMS messaging program.

SMS Messaging Terms

By providing your mobile phone number and opting in to receive SMS communications from ATSF&P INC, you consent to receive text messages related to our services. Messages may include coaching session reminders, training schedule updates, and follow-up communications. Message frequency may vary.

Opt-Out

You can cancel the SMS service at any time by replying STOP to any message. After you send STOP, you may receive a confirmation that you have been unsubscribed. You will no longer receive SMS messages unless you opt in again.

Support / HELP

For assistance, reply HELP to any message or contact ATSF&P INC using the contact information provided on the website.

Message and Data Rates

Message and data rates may apply.

Carrier Liability

Carriers are not liable for delayed or undelivered messages.

Age Restriction

You must be 18 years of age or older to participate in the SMS messaging program. By opting in, you confirm that you are at least 18 years old.

Privacy

Your privacy is important to us. Please review our Privacy Policy for information about how we collect, use, and protect your information.

Contact Us

If you have any questions or concerns regarding these Terms & Conditions, please contact our team at:

ATSF&P INC

Authorized Representative: Joshua Lane, CEO

Business Registration ID: EIN 85-4326590

839 Island Meadow Ct

Houston, TX 77062

United States

Email: josh@ironlanecoaching.com

Phone: +1 779-281-7395