Privacy Policy

1. Overview

ATSF&P INC (“we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy (“Policy”). This Policy explains how we collect, use, maintain, and protect information when you visit our website or use our fitness and performance coaching services (the “Platform”).

By accessing or using the Platform, you agree to this Policy. If you do not agree, please do not use the Platform.

We may update this Policy from time to time. Continued use of the Platform after changes are posted constitutes acceptance of those changes.

2. Information We Collect

We collect two categories of information:

3. How We Collect Information

We collect information:

• Directly from you when you fill out forms, create an account, book a strategy call, or contact us
• Automatically when you browse the Platform (cookies, analytics, log data)
• Through communications between you and us

4. How We Use Your Information

We use information to:

• Provide and operate our Platform and fitness & performance coaching services
• Respond to inquiries and provide client support
• Process transactions and fulfill coaching requests
• Improve our products, services, and user experience
• Communicate important service-related updates
• Maintain platform security and prevent fraud

We retain Personal Information only as long as necessary to fulfill these purposes or meet legal requirements.

Platform statistics are compiled into traffic reports, which help us understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of our website, we are likely to highlight that information on the Platform home page. This Information helps us create a better overall experience for Platform users.

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements and for other purposes described in this Privacy Notice. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

5. Your Location & Device Information

• The Internet Protocol Address and domain name used. We use the Internet Protocol address to direct internet traffic to you;
• The type of browser and operating system you used;
• The date and time you visited the Platform;
• The web pages or Services you accessed at the Platform;
• The website you visited prior to coming to the Platform; and
• Cookies, which are small text files that a web server places on a user’s computer to optimize the Platform for your use.

Google Analytics Advertising Features. We also may have Google Analytics Advertising Features implemented: Demographics and Interest reporting, Remarketing, GDN Impression Reporting and Double Click Campaign Manager. These features collect data using Google advertising cookies and anonymous identifiers.

6. Information Use Limitations

We do not sell leads or personal information.

Any operational use of information is limited to supporting Platform functionality, service delivery, compliance obligations, and client support.

8. Cookies & Analytics

We use cookies and similar technologies to improve Platform performance and usability. You may disable cookies through your browser settings, though some features may not function properly.

We may use analytics tools (such as Google Analytics) to understand usage trends. These tools collect information in an aggregated and anonymized manner.

9. Information Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no online system can be guaranteed to be 100% secure.

10. Children's Information

We do not knowingly collect, use, or disclose Information from children under 16. If we learn that we have collected the Personal Information of a child under 16, we will take steps to delete the information as soon as possible. If you are under 16, do not provide any Information about yourself to us, including your name, address, or email address.

11. External Links

The Platform may contain links to external websites. We are not responsible for the privacy practices or content of those websites.

12. Your Choices

We may, from time to time, send you emails regarding new coaching programs and Services that we feel may interest you. If you no longer wish to receive marketing or promotional communications from us, click on the “unsubscribe link” provided in such communications or send us an email to josh@ironlanecoaching.com.